British former football players Jill Scott and Gary Neville have partnered with Heineken to front The Social Swap campaign, which saw the two football pundits secretly switch social accounts for five days last season and share their genuine views on matches.

Scott commented 'Attitudes have definitely changed, but there's no doubt that female fans, pundits and players still get a lot more online negativity than men due to gender bias. Some people have probably been left a little red-faced by this experiment but hopefully, it's reminded everyone of the need to kick gender bias out of the game for good'.